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Customers Are King - Maintaining Customer Relations and why is it Important? screenshot 1
Customers Are King - Maintaining Customer Relations and why is it Important? screenshot 2
Customers Are King - Maintaining Customer Relations and why is it Important? screenshot 3
Customers Are King - Maintaining Customer Relations and why is it Important? screenshot 4
Customers Are King - Maintaining Customer Relations and why is it Important? screenshot 5
Description
It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer satisfaction is the underpinning factor in customer experience. Customer should feel good in doing business with the product or the service provider.

While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One's gut feeling, intuition, sense and interaction plays a significant role in buying.

In every single encounter what the customer feels or doesn't feel is directly related with the service provider's managerial...
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